2021 TURNOVER: €246.3m (+10.2%)

PRESS RELEASE
Paris, February 3, 2022
2021 TURNOVER: €246.3m (+10.2%)
BOGART (Euronext Paris – Compartment B – FR0012872141 – JBOG), specializing in the creation, manufacture and marketing of luxury perfumes and cosmetics, achieved a good performance in the fourth quarter. the BOGART Perfumes & CosmeticsThe division is gradually returning to activity levels close to those reached before Covid-19, while store traffic remains penalized by the health situation. In total, 2021 was further disrupted by administrative closures in Germany and Israel at the start of the year, the summer arrival of the health pass and the still sluggish traditional markets (Latin America and the Middle East). In this troubled context, BOGART managed to post growth in its two activities for the 2021 financial year.
Turnover in M€ (unaudited) |
2020 |
2021 |
Change |
||||||
Q4 revenue |
68.1 |
84.6 |
+24.2% |
||||||
BOGART Perfumes & Cosmetics |
12.0 |
15.8 |
+31.7% |
||||||
BOGART Beauty Retail |
56.1 |
68.8 |
+22.6% |
||||||
Other Q4 income1 |
2.5 |
3.6 |
+44.0% |
||||||
Total fourth quarter revenue |
70.6 |
88.2 |
+24.9% |
||||||
Turnover in M€ (unaudited) |
2020 |
2021 |
Change |
||||||
Turnover over 12 months |
223.5 |
246.3 |
+10.2% |
||||||
BOGART Perfumes & Cosmetics |
36.0 |
43.3 |
+20.3% |
||||||
BOGART Beauty Retail |
187.5 |
203.0 |
+8.3% |
||||||
Other income over 12 months1 |
10.5 |
12.4 |
+18.1% |
||||||
Total turnover over 12 months |
234.0 |
258.7 |
+10.6% |
||||||
Q4 revenue growth of +24.2%
BOGART achieved consolidated revenue of €84.6 million in the fourth quarter of 2021, up +24.2% compared to the same period of the previous year. Growth was at a good level, +16.0%, at constant scope and exchange rates (given the integration of the 38 Nocibé stores on October 1, 2021).
1 Revenues from advertising licenses and re-invoicing of brands that are distributed in BOGART’s own brand networks.
the BOGART Perfumes & Cosmetics The division recorded vigorous growth of +31.7% compared to Q4 2020. The United States and Europe returned to record sales levels in 2019 before the health crisis, while the Group’s historical markets in Latin America and the Middle East continue to suffer.
the BOGART Perfumes & Cosmetics activity benefited from recent launches in the
The Group’s flagship brands, in particular Carven, which achieved record sales thanks to the
successful “C’est Paris” fragrances launched as a duo. The “In My Bubble” Carven
fragrances maintained high sales levels. The Carven brand has notably established itself as the reference for the Group
second brand in 2021 in terms of turnover, behind the traditional Jacques BOGART
Brand. Growth in the cosmetics business was driven in particular by the success
deployment in Western Europe of Stendhal’s new premium make-up line (100 references). The range of vegan nail polishes (60 products) from the Close brand as well as the new products under the April brand at the end of the year were also a success.
In a full year, the BOGART Perfumes & Cosmetics division posted growth of +20.3% in 2021 revenue.
BOGART Beauty Retail sales amounted to €68.8m compared to €56.1m in Q4 2020, up +22.6% even if store traffic remains marked by the context of the health crisis. The division benefited from a favorable basis of comparison with Q4 2020, which had reported administrative closures in November 2020 across the entire network of directly owned stores in France and Belgium, as well as the first effects of the integration of 38 Nocibé stores (over three months). At constant scope and exchange rates, the division’s growth was +13.7%.
In a full year, the BOGART Beauty Retail The division posted revenue growth of +8.3% for 2021 at current exchange rates (+5.8% at constant scope and exchange rates).
At the end of the 2021 financial year, the Group’s revenue amounted to €246.3 million, up +10.2% compared to
2020 (+8.2% at constant scope and exchange rates). This growth performance will be reflected in the same proportions on EBITDA.
Several launches planned for 2022
BOGART expects further sustained performance in 2022 in the Perfumery & Cosmetics business with the deployment of nearly 500 new make-up references under the April brand in its 480 perfumery stores. The launch of Jacques Bogart Silver Scent “Infinite Silver” is also highly anticipated.
At the start of the 2022 financial year, the Group is confident in the continued growth of its two businesses. The latter should benefit from numerous innovations across all brands, coupled with an expanded scope following the integration of the Nocibé stores and the recent acquisition of the Fann perfume chain’s network of 70 stores in Slovakia.[1].
Finally, the Group is also continuing to harmonize its network of own-brand stores with the transition of the network of 95 perfume stores from HC Parfümerie in Germany to the April brand on May 1, 2022.
- See press release published on January 10, 2022