A growing list of the best Australian sex toy brands and stores
IMAGE VIA @ PARFEMME / INSTAGRAM
WORDS FROM JASMINE WALLIS
Wellness pleasure with vibrators, dildos, oils, lubricants, condoms and more.
Let’s face it, in today’s fast-paced world, we could all do with a little more fun. Solo or couple intimacy can do a lot for your mental and physical health – orgasms are known to lower your cortisol (aka stress) levels, boost your skin’s collagen, and can even provide natural pain relief.
For more sexual advice, go to our Life section.
And thanks to a multitude of new brands of sexual well-being, sexuality and pleasure are increasingly destigmatized with each aesthetically pleasing vibrator sold. To help Australians feel good, we’ve compiled a growing directory of the best local sexual wellness brands on the market.
All-female start-up based in Brisbane Rosewell is a sexual wellness brand designed to increase privacy while looking great on your hot girl’s side table. With two vibrators on offer as well as conversation starter packs and sultry oil, Rosewell serves modern sexuality and looks classy while she does it. Try her Bend toy for up to two and a half hours in eight different speeds and modes.
Par Femme is an independent e-commerce store that offers loungewear, jewelry, and a range of sex toys, lubricants and accessories. Aiming to celebrate fun at an all-inclusive price, By Woman sells sexual wellness brands including Dame and We-Vibe, as well as its own toys. To support Par Femme (and your pleasure) why not try the Ooh G-spot vibrator in a pretty pastel pink.
The team at Normal believe that sexual well-being should be “stress-free, stigma-free and regret-free”. This is why Normal is a sex toy store as well as an educational platform. With eye-catching toy names, sex guides, and personalized quizzes to find the product that’s right for you, Normal knows there is no “normal” way to engage in your sexuality. Try the bestseller Piper for a dream internal and external stimulation.
Founded by doula Caroline Reis and aeronautical engineer Annie Miller, Flossy encourages fun without shame. The duo wanted to create a sleek and streamlined online sex toy space that felt like stepping into an Apple Store rather than a seedy underground basement. Now, the Brisbane-based site offers a range of select brands, including Dame, Roswell, We-Vibe and Petite. Buy the internet’s favorite bullet vibrator here.
Formulated with native Australian extracts, Figr is your next bedside table companion. Founded by Eloise O’Sullivan and Eloise McCullough In the 2020 lockdowns, the lubricants brand aims to destigmatize the lubricant and transform it from an outdated and cheap product into a staple of luxury sexual well-being. The lubricant is fragrance-free, vegan, latex-free, leaves no nasty sticky residue, and comes in a pretty, stylish bottle. What’s not to like?
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Lucy is a fun-driven brand with just one item; lubricant. The 70ml bottle contains a water-based lubricant that is pH-friendly, vegan and without any unpleasant effects. Born out of a lack of quality sexual wellness products for women, Lucy is focused on delivering an amazing product. The Melbourne-based brand also offers a quarterly subscription service so you’re never dry.
Vush is instantly recognizable on the sexual wellness scene. Dripping in peach tones, this is one of Australia’s largest online sex toy stores. Known for their famous Empress clitoral stimulator, Vush sells a range of toys, intimate care products, and body bundles. The site has just restocked the sold-out Vush x Abbie Chatfield G-spot vibrator, so get your hands on it before it’s gone… again.
Gone are the days of buying generic condoms on 7/11 on a Friday night – Jonny has made the practice of safe sex chic again. Created from natural latex, Jonny condoms are vegan, eco-friendly and come in colorful packaging. Each condom also comes with a small bag for environmentally friendly disposal. Don’t be surprised, however! You can buy them online or from dealers across the country. Take the Let’s Dance pack here.
Frenchie is your one-stop shop for sexual wellness. With lubricant, condoms, and wipes to balance the pH, Frenchie aims to promote fun and natural sex (the cute Parisian aesthetic doesn’t hurt either). With names like Oh la la love lubricant, Beret condoms and Threesome bundle, your sexual well-being drawer will be full of playful accessories. Try it Lovers Kit to begin.
My Ilo (aka I love orgasms) lets you explore your sexuality. Valuing the Three E’s (Empowerment, Education and Environmentalism) My Ilo wants you to love yourself and the earth. The site offers three vibrators: the Ring (a vibrating clitoral ring), the Duo (a sucking and vibrating clitoral toy) and the Egg (a pastel vibrator the size of a palm). In addition to toys, My Ilo also offers environmentally friendly oils, lubricants and candles. What more could you need? Try the ring solo or as a couple for maximum pleasure.
For tips on how to choose the right sex toy for you, go here.