A local mom questions the suggestive details of LOL Surprise! dolls :: WRAL.com
Raleigh, North Carolina – A mother from Triangle was outraged when she found lingerie, fishnet stockings and heavy makeup on a doll her 5-year-old daughter received as a gift.
LOL Surprise! the dolls are extremely popular with girls ages 3 and up. One version is an approximately 3 inch doll with several accessories, all individually wrapped in several layers of tissue paper and stored in a plastic ball.
The kids seem to like the process of sorting it out. But some moms, including Jessica Arner, describe the dolls as “sexualized”.
âYou open it and the doll is wearing provocative lingerie,â Arner said. âOne had, like, jewelry painted on his body and, you know, a little bra, a lace bra, and I just – I opened it and I was shocked. “
Arner’s daughter received backpack games as a gift.
âOne had the fishing nets at the very top,â Arner said.
Then another gift arrived, named Coco Von Sparkle, in a sparkly bra and fishnets.
âMy jaw dropped and I gasped,â Arner said. “I called my husband [and] to take a picture. I’m like, ‘It’s so out of control. Look what we just got. ‘”
The outrage over the LOL dolls first exploded last summer after a mother posted on Facebook what she found when some of them were immersed in ice water.
“There is duct tape around her private parts that says ‘Attention’,” the upset mother said in the post.
At the time, several stores stopped selling the dolls. But they continue to line the toy aisles at many retailers.
MGA Entertainment, which makes the dolls, did not respond to questions from 5 On Your Side.
But the company previously said, “LOL Surprise! Is an avant-garde doll brand designed to be fun and expressive.”
The company added in a statement that it had “implemented comprehensive corrective measures for our design and approval process while ensuring that the essence of the brand remains intact.”
The LOL Boy series, where the dolls are somewhat anatomically correct, also raised concerns among parents.
MGA Entertainment is the same company behind the popular BRATZ dolls, which have also been criticized for being sexualized.
With the holidays coming, LOL dolls expected to be big sellers, and Arner said she wanted other parents to know what she learned.
âThey think it’s these cute, funny little dolls, but then when you open it up and start looking at the details, it’s a whole other thing that I don’t think people know about,â he said. she declared. âSometimes you buy toys for your kids and you forget them, and they’ll play with them in the room. You don’t think about it. So, it’s just good to know.
âLittle girls don’t wear fishing nets. That kind of vibe of a toy, I don’t want anything like that in our house,â she added.