Adhespack provides contactless in-store fragrance samples
After creating a pilot model of their new sampling resolution for Brazilian manufacturers Lux and Eudora, Adhespack launched the ultimate mannequin in December 2020. Impressed by queue ticket dispensers, the so-called Ticket scent the answer was tailored utilizing a Patented Adhespack expertise to put on the fragrance in addition to further product info, equivalent to pictures and texts.
The answer permits clients to work together with the product with out bodily contact with a take a look at bottle that would have been touched by different folks or with a vendor. Samples are secure and single use. Within the midst of a pandemic, the answer shortly gained over a number of worldwide manufacturers.
“Ticket Scent was designed simply earlier than the pandemic and is rising as a terrific different at a time when shoppers are shying away from sharing testers and shops are on the lookout for safer, extra hygienic and particular person choices,»Says Volney Camargo, CEO of Adhespack and creator of Ticket Scent.
A number of manufacturers of the Puig group – Carolina Herrera, Benetton, Antonio Banderas, Jean Paul Gaultier and Paco Rabanne – have thus opted for Ticket Scent to encourage fragrance exams in responsibility free outlets at airports and purchasing facilities in Latin America, in the USA. United and in Europe.
In Brazil, Ticket Scent is already current in some shops of nationwide distribution chains, specifically O Boticário, Eudora, C&A, Riachuelo and Renner.
“Clients desire a secure, hygienic and single-use expertise,»Stresses Sérgio Picciarelli, Director of Advertising and marketing and Innovation at Adhespack. “It’s also potential to use a QR code to the again of the pattern in order that the buyer should buy in a while the e-commerce or entry further content material,»Provides Daniel Almeida, Industrial Director.
Constructing on this success, Adhespack expects a 50% improve in turnover in 2021. In Spain, France and the UK, Adhespack options are distributed by Sampling Improvements. In Italy, their distributor is Publication Distribuzione.
As well as, to work extra intently with its worldwide clients, the corporate just lately opened a gross sales workplace in Madrid, and can quickly be opening one other in California.