“ Blue Mind ” fragrances are scientifically designed to make you happier
Said to channel the warm, fuzzy feel of a day spent on the California coast, lemon yuzu, neroli and cypress in Louis Vuitton on the beach shimmers from the wrists like the heat of a pavement. This fragrance also doesn’t hesitate to smell like a real beach, thanks to the sandy notes of thyme, rosemary, pink pepper and cloves.
Eden-Roc by Christian Dior, meanwhile, is a fantasy clad in white linen to walk along the waterfront. It gives off sweet puffs of salt, jasmine and coconut while a little herb pine is spoiled every now and then. time. “I composed Eden-Roc imagining myself arriving at the hotel by sea. The salt, the sun, the pale rocks and the lush vegetation have all influenced me”, explains François Demachy, Dior perfumer-creator.
From its unconventional citrus-blackcurrant creation Aqua Celestia, perfumer Francis Kurkdjian says “he was inspired by the blue of the sky meeting the blue of the ocean”. And playing on opposing notes of cool coconut water and warm ambergris, which smells of salty skin drying in the sun, as well as galbanum (a riff of seaweed) and patchouli, Paula’s Ibiza by Loewe is eternally joyful.
The healing power of (scented) water
But what about the scent that affects us on such an emotional level? Professor Herz says it all depends on how we are wired. “The smell evokes your most moving memories. This is because it is the only sense directly related to the center of your brain. As soon as we smell something, our amygdala, the part of the brain where emotions and memory are processed, is activated so that you get an instant emotional response.
The only problem is that there must be a prior association between the scent and the sensation. These emotional responses are then stored in your memory. So every time you experience the same smell, you subconsciously remember to feel good and the brain releases hormones, like serotonin, which affect your mood.
The power of “blue spirit” scents is such that we reap the same emotional benefits we would if we were actually knee deep in frothy waves. It makes sense: perfume is ultimately about pleasure. And for most of us, being by the ocean is our place of happiness, says Dior perfume ambassador, Carl Groenewald, and “a moment shared with loved ones where we can celebrate life. “.
Kurkdjian is on the same “journey”. “The scents that transport us to the sea bring a feeling of escape and serenity,” he notes. Ultimately, “blue spirit” fragrances, with their natural molecules and synthetic magic, aim to carry a happy memory and the promise of better times to come.
This story originally appeared on ELLE UK
ELLE TOP: The 6 best non-sexist perfumes for spring
The emotion of perfume: rediscovering the power of perfume