When Chanel first opened the doors to its first Atelier Beauté Chanel in New York in 2019, the experience of shopping for luxury beauty products changed forever. The location has created a community for Chanel beauty fanatics providing a unique experience for visitors to learn and test products before buying. Playing in the Chanel playground of skincare, makeup and fragrance at Atelier Beauté Chanel brings a new layer of understanding and appreciation to coveted products. Now the house is ready to take the one-of-a-kind experiential space south for the winter.

Chanel

Atelier Beauté Chanel is opening its new pop-up space in Austin just in time for the bustling South By Southwest festival for a limited time of six weeks. “The workshop is dedicated to discovery, creation, and community, which we believe would resonate with Austin’s creative, vibrant, and forward-thinking communities,” said Christine Dagousset, director of long-term development. Chanel term.

Settled on Music Lane in Austin’s trendy South Congress district, guests will have the opportunity to browse must-have Chanel products, chat with expert beauty guides and participate in master-class events held throughout along the six weeks. The space will additionally host special appearances by acclaimed Chanel makeup artist Tasha Reiko Brown and Chanel Brow artist Jimena Garcia who will both be available opening weekend for free consultations as well as limited reservations available for those who are looking for the full Chanel experience.

Chanel

Chanel

The house remains at the forefront of developing innovative customer experiences with the Atelier app. “Chanel is the ultimate luxury house, a leader in exceptional technological and human beauty experiences that inspire the same tech-savvy, curious and open-minded audience that is drawn to Austin. Our goal for the six-week period is to provide ground – disruptive, luxury, human experiences made possible through innovative technology,” said Dagousset. The workshop’s technology offerings add another layer to shopping at the workshop, available to customers who can catalog their products favorites, schedule services, and view upcoming events to sign up for. Whether you’re killing time between festival music sets or taking a fashionable stroll around town, visit the Atelier Beauté Chanel before it does not disappear.

Atelier Beauté Chanel will be open from March 11 to April 24 at 1009 South Congress Avenue in Austin, Texas. For more information, visit atelierbeaute.chanel.com.