Collaboration between Frank Gehry and Louis Vuitton for perfumes
Frank Gehry creates a Louis Vuitton perfume bottle to make you say âOh!
Two titans of their respective professions, the architect Frank Gehry and the perfumer Louis Vuitton Jacques Cavallier-Belletrud, distill their creative juice for the new collection of perfumes Les Extraits
In October, Louis Vuitton and Frank Gehry join forces to launch a unique collection of perfumes. The Les Extraits collection includes five new fragrances from the brand’s master perfumer, Jacques Cavallier-Belletrud, in bottles designed by Gehry. Both characters are titans in their respective industries, but this Louis Vuitton fragrance collaboration marks a new chapter for the two of them as they deconstruct and reshape their previous work.
For Cavallier-Belletrud, this means his first collection of Louis Vuttion perfumes without top, middle or base notes, the building blocks of a typical perfume. âI wanted to venture where no one else is going. Reinventing the concept of Extract [the most highly concentrated form of perfume] in a contemporary way, âhe says.
For Les Extracts, the perfumer has revisited the major families of perfumes, âto twist them, flesh them out, exaggerate certain facets, reveal purity. By revisiting chapters, flowers, chypres and ambers, each time you create movement and rounded and caressing shapes. ‘
These “rounded and caressing shapes” find their visual counterpart in Gehry’s perfume bottle, his very first. The bottle is a continuation, in miniature, of the now emblematic design of Gehry for the Louis Vuitton Foundation. The nautical-inspired building used 3,600 curved glass panels to create the impression of 12 sails colliding in a mass of flowing, windswept lines. This bottle, designed as the 13th veil, echoes that movement with a domed glass body and a crumpled aluminum lid that swings like a cloth caught in the wind. A complementary leather case features similar and twisted shapes.
“How do we make it so captivating that it draws attention and says something about both the house and its contents?” Gehry muses. âThis is how we started to look at these shapes. We wanted to create something that evokes emotion. It brings a feeling to life. That when you look at it, you say, âOh! Then, when you feel it, you say: “Ah! Â»Â§