Discover the new feminine fragrance, the seductive Guess Bella Vita Eau de Parfum | INSITE OOH media platform
The global lifestyle brand, Guess launches a seductive new fragrance that will leave a lasting impression, Bella Vita Eau De Parfum. This campaign made its mark on Dubai billboards with an OOH ad campaign after its last outdoor advertising campaign in 2020.
Perfumer Gabriela Chelariu is launching a new fruity, floral and gourmet fragrance for women, Guess Bella Vita Rose. This succulent scent features different scent notes including crystalline amber, iris, moss, vetiver, musk, sandalwood, lily of the valley, freesia, plum, cypress, jasmine, blossom magnolia, lemon, quince and finally blackcurrant. , in which to create an unforgettable feminine trail.
Chelariu states that she “created Guess Bella Vita Rose to celebrate the joyful gaze of the Guess woman, her ability to see life through rose-colored glasses, to appreciate all that is positive and beautiful in this world”.
As evident on the campaign, the classic Guess peony logo is featured in a stunning rose gold hue on the bottle and packaging, revealing the dazzling combination of the fragrance’s feminine rose color through the clear glass. The visual features Julia Logacheva as a model for the advertising campaign, while in a gold color, the advertising copy highlights in English and Arabic the message “The new fragrance for women”. This campaign starts for the first time during the first week of May; on hoarding billboards at Sheikh Zayed Road in Dubai.