Entrepreneur behind £ 5million brand reveals company was founded in his bedroom
Online fashion retailer Femme Luxe recorded sales of £ 4.7million, just two years after the brand launched from the founder’s bedroom.
Bobby Samari, 30, from Sheffield and now living in Newton-Le-Willows, started his successful business by selling a single t-shirt, which he bought for £ 10 and sold on eBay for £ 15.
He then invested the money in other models and continued to sell on eBay, until there was enough income to buy a small batch of clothes from a local wholesaler, with the profits being made. reinvested in building a basic website.
“When I started Femme Luxe from my bedroom, I could never have dreamed how fast it would take off and how popular it would be,” said Bobby, whose line is beloved by reality TV stars such as as Jess Shears, Lauren Pope and Chloe Sims. .
“The growth exceeds my wildest expectations and I look forward to continuing to develop the brand and its presence over the next few years. ”
Bobby Samari, 30, (pictured), who lives in Newton-Le-Willows, now runs a multi-million pound business after launching online retailer Femme Luxe from his bedroom
As his business began to pick up, Bobby transformed a spare bedroom into a small office, from which Operation Femme Luxe was based for two months.
The business then expanded out of Bobby’s garage, before moving to a 5,000 square foot warehouse in Warrington.
The brand now occupies a 25,000-square-foot warehouse in Minseser and forecast 2019 revenue is £ 20,000million.
Bobby, who reinvested every penny he made selling on eBay before opening his standalone online store, spoke about the little-known challenges of running a rapidly growing business.
He said: “I decided to explore the online market and in October 2015 I started selling t-shirts on eBay and Amazon just to generate income, before I went into more clothing for men. women.
Bobby’s fast fashion brand has gained fame since Love Island’s Jessica Shears (pictured) wore a dress from Femme Luxe’s 99p collection to a party
The first item Bobby debuted to customers of a wholesaler was a multi-way bodysuit (pictured) which was bought for £ 5 and sold for £ 20
Bobby made around £ 10,000 selling on eBay which allowed him to invest some money in building the website and start selling from there alongside the eBay and Amazon platforms.
“The first piece I bought from a wholesaler for the website was a multi-way bodysuit, which I bought for £ 5 and sold for £ 20 – then I used those profits to buy more stock. It is a popular model because it can be styled in many different ways.
He added: “The site went from five people online to 50 people online and the products were selling faster and faster,” he explained. “That’s when we knew there was a demand for the product we were marketing.”
However, it was not an easy journey for the entrepreneur who encountered many start-up issues along the way.
Bobby explained how the difficulties in storing the produce took a toll on his relationship and living conditions.
“One of the first problems was having space to hold all of the product,” he explained. “I started in my bedroom, then stretched out in the guest room and the garage before I had a warehouse, which wasn’t easy.”
Many celebrities have been seen in Bobby’s blockbuster fashion lineup – including TOWIE star Lauren Pope
Chloe Sims also donned a black one-shoulder jumpsuit from the Femme Luxe range – which only fueled sales.
‘I bought some towel racks from Ikea and put them in my guest bedroom, to store the stock and make sure it was in good condition when it was sent to customers.
He continued, “In April there was not enough room in the bedroom and we had to convert the garage into a mini warehouse with the same shelving as the bedroom plus additional shelving to fill everything.”
Speaking of the challenges of having to store inventory further away from home, he added: “I was in a relationship that involved commuting between Sheffield and Warrington.
“My partner couldn’t get away from the northwest due to Alzheimer’s disease and her father’s dementia, so I decided to move to the northwest and knew I had to make a living. there rather than South Yorkshire.
Bobby (pictured) made around £ 10,000 selling on eBay before investing in his own brand Femme Luxe, which has now achieved around £ 11million in sales.
Bobby (pictured with Hannah) who now employs more than 60 people revealed his inspiration for the brand often comes from Instagram
Bobby in particular cites the start of 2017 as a big turning point for his brand, as that’s when he only switched to the dedicated website.
“eBay and Amazon were no longer our big business generators,” he explained. “We had more sales on the site than on either of those platforms, so that made sense.
In November 2018, Love Island’s Jess Shears was pictured wearing a dress from Femme Luxe’s 99p collection.
The brand has since gained fame with Lauren Pope, TOWIE’s Yasmine and Chloe Sims among other fans.
Bobby, who now employs more than 60 people, revealed he finds inspiration on social media.
“A lot of our inspiration comes from Instagram – we keep an eye out for trends within the celebrity and influencer spheres and create our own unique interpretation,” he explained.
“I would say if you have a dream you absolutely have to follow it. However, come equipped with a strong idea and be prepared to work really hard.
“The fast fashion market in particular has become heavily saturated, so you need to identify your USP and what you can offer to customers that set you apart. ”
Bobby (pictured right with fiancee Hannah M Brownrigg) started his brand selling clothing such as t-shirts on eBay and Amazon
Bobby (pictured left with friend) urges others to follow their dreams but carefully identify a USP as the fast-paced fashion industry has become heavily saturated