Manchester online fashion retailer Femme Luxe worked alongside One Day Agency to boost sales during the lockdown.

The digital marketing agency has been appointed to work on its pay and pay-per-click social channels in a campaign launched at the start of the Covid-19 pandemic, then evolving based on consumer habits.

“From the start, we established a great working relationship by establishing the needs and goals of the company while injecting new ideas to move the brand forward,” said Edgar Pragnell, senior social manager at One Day Agency.

“By working closely with Peter and the team at Femme Luxe, we were able to use our proprietary tools to identify emerging buying trends during the pandemic, which allowed us to quickly pivot our strategies to achieve results. fantastic. “

The Manchester agency used proprietary tools to respond to trends of the period, identifying key product lines and then shifting the focus of the campaign.

He said this resulted in an increase in Return on Advertising Spend (ROAS) of 182% and an increase in sales of 78%, compared to similar time periods in the previous 90 days.

“We asked them to improve our ROAS and increase revenue generated by paid media,” added Peter, Marketing Manager at Femme Luxe.

“Although it was only at the start of the partnership, they managed to achieve unprecedented ROAS despite one of the most difficult times; COVID-19[FEMININEWiththestrategyimplementedbyOneDayAgencywewerereallyconvincedthattheycanhelpusovercomeourgoalsandobjectives[FEMININEAveclastratégiemiseenplaceparOneDayAgencynousétionsvraimentconvaincusqu’ilspeuventnousaideràdépassernosbutsetobjectifs