Fragrance brand Floral Street partners with the Van Gogh Museum
The enduring brand has partnered with the renowned institution with the aim of merging perfumes with fine art.
In an effort to ensure the public celebrates art in all its glory this summer, sustainable brand Floral Street is unveiling its pioneering partnership with the infamous Van Gogh Museum.
Acting as an ode to Vincent van Gogh’s nature-centric work, the London-based eco-friendly beauty brand turned to the Amsterdam institution with the aim of merging its responsible fragrances with the beautiful ones. arts. As this collaboration is the first of its kind, the global public can purchase scented fragrances and home products that showcase the masterful work and environmental message of the late artist. And, with products designed to include the brand’s vegan and cutlery ethos and reusable and refillable packaging, art lovers can enjoy all the culture and history associated with a gallery trip in comfort. from their homes and with a clear conscience. .
“I am honored that Floral Street has been chosen as the first perfume brand to partner with the Van Gogh Museum. Inspired by the timeless masterpieces of Vincent van Gogh, we discovered a common love for nature and the pursuit of beauty in everyday life. Through this collaboration, we are able to tell our story in a new way, where the beauty of art and fragrance meet, ”says Michelle Feeney, Founder of Floral Street.
And, with the partnership launching globally in August that is expected to kick off a four-year deal, expect sustainable beauty and home products infused with iconic artwork at the bucket load.