Fragrance Foundation President talks about holiday trends and brand diversity
Perfumes are at the top of many holiday gift lists, as shown by over 35% of all perfume sales that take place between Black Friday and the end of the year. With worldwide sales reaching $ 31 billion, you are bound to know someone who would appreciate a new scent this season! The President of The Fragrance Foundation, Linda Levy, gives viewers buying advice and industry trends, including Universal Fragrances and their hashtag #fragranceforwardtff, an initiative to advance, increase and maintain measurable levels of diversity, equity and inclusion in the multi-billion dollar fragrance industry
About Linda G. Levy
Linda G. Levy is President of The Fragrance Foundation, the industry’s premier resource for expertise, innovation and education. United under the mission statement “to inspire the world to discover the art and passion of perfume”, The Fragrance Foundation is dedicated to the training of talents, to the celebration of the creativity of perfumers, to the engagement of consumers and the industry’s expansion as a leader in diversity, equity and inclusion. . Prior to joining The Fragrance Foundation as President 4 years ago, Linda held various leadership positions in the fragrance and beauty industry at Macy’s Inc, The Estée Lauder Companies, L’Oréal, Wella / Procter & Gamble, as well as advisory roles. at Shiseido / BPI, Coty and more.
To learn more about the Fragrance Foundation, click here