Introducing LilaNur Parfums – Floral Perfumes from India
From the voluptuous nocturnal tuberose to the radiant rosa centifolia, India produces some of the most fragrant flowers in the world. Yet there has never been an international fine perfume house devoted to capturing these prized flowers. Enter LilaNur Parfums, a collection of fragrances based on Indian flora and made in France by some of perfume’s most celebrated noses. The seven eau de parfums are sophisticated and distinctive, and a trio of attars, or fragrance oils, crafted from single-origin floral absolutes infused with sustainable sandalwood oil bring ancient tradition to the pulse points of the 21st century.
“Each fragrance is an evocation of India, and we hope people will take a journey with us from the aromatic rose fields of Aligarh to the jasmine fields of Tamil Nadu and the pepper spice gardens of Kerala,” says Anita. Lal, the entrepreneur behind Indian design house Good Earth and co-creator, with perfume industry veteran Paul Austin, of LilaNur Parfums. Indeed, the natural ingredients glow with such gem-like luminosity that it’s easy to imagine being transported to India’s colorful and sensorially dazzling whirlwind with each spray. “India is a Garden of Eden of perfumery,” says Austin. “We felt it was time for the country to tell its own modern fragrance story.”
This story appears in the February 2022 issue of City & Country. SUBSCRIBE NOW
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