KARACHI: J. fragrances launched two new fragrances with Shoaib Malik, the subcontinent’s most popular all-rounder cricketer, and Indian tennis queen Sania Mirza at a prestigious event. The evening was a mix of beautiful floral installations and an exquisite upscale ambience. The star couple happily interacted with the media and guest on the red carpet.

J. was established in 2002 and has expanded its reach in Pakistan and abroad. Its more than 100 outlets in Pakistan alone are testament to the company’s efforts to become the country’s largest retail brand.

J. has expanded globally with over 30 international outlets in US, UK, Australia, Canada, New Zealand, South Africa, Saudi Arabia, Arab Emirates United and Qatar.

Building on a successful history of collaborations with renowned superstars, J. once again embarked on the launch of two new fragrances; All Rounder and Smash in collaboration with one of Pakistan’s most beloved sports couples: cricketer Shoaib Malik and tennis player Sania Mirza.

“Our initiative to bring popular and well-known faces to our products sets us apart from our competitors. ” said Sohail Hamid Khan – Managing Director, J. & Almirah.

The powerful couple dynamics of Shoaib Malik and Sania Mirza are loved by people all over Pakistan. Their relationship is unconventional, admirable, and unlike anything we’ve seen before. Their respective fragrances, All Rounder and Smash, while inspired by their individual personalities, also reflected the uniqueness of their company.

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During the ceremony of the event, the beautifully designed bottles of All Rounder and Smash were revealed to the public.

“We designed the perfume bottles with the personalities of the two stars in mind. Smash is a racket-shaped bottle that represents Sania Mirza as a tennis player. A rose gold frame around the diamond cut glass bottle embodies its fierce personality. ” noted Muhammad Amir, Creative Director, J. Perfumes on the Smash design process.

He added for the design of Shoaib Malik’s bottle that “All Rounder is a rectangular shaped bottle that radiates the strength of Shoaib Malik’s personality. The cap of the bottle represents him as a beater. This is topped with an embossed melon to complement the “all-rounder” character.

The digital video ad released at the launch summarized the unique dynamic between Shoaib Malik and Sania Mirza. J. predicted that these scents would work well because of the authenticity that was interpreted as “scent person”.

Rayyan Alam – the director of J. Fragrances and Cosmetics, describing the fragrances, said: “We kept top notes of apple, lavender and patchouli in All Rounder by Shoaib Malik to give it a sweet and spicy feel.“.”For Sania Mirza’s Blackcurrant Smash, hints of jasmine and vanilla were used to give a soft and floral feel to the scent.“.

The All Rounder Pour Homme fragrance inspired by Shoaib Malik; is a distinctive fragrance that embodies the spirit of modern man. A unique blend of woody and spicy notes with a hint of freshness, giving this fragrance a strong and bewitching sensation.

Smash Pour Femme is inspired by the fiery character and unstoppable attitude of Sania Mirza; with hints of tangy, fresh and intense floral notes. This feminine scent deliciously takes over the senses.

The All Rounder and Smash launch event was amazingly organized by Team Takell and hosted by Faizan Haq.

All-Rounder and Smash are a great addition to J. Fragrances’ already exquisite line of fragrances.

With the launch of the fragrance, J. not only successfully raised the bar with its premium fragrances, but this huge collaboration with cricket sensation Shoaib Malik and tennis star Sania Mirza has proven to be a premier launch. order of the year.

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