Kenzo Homme focuses on sustainability with its latest fragrance for men
Marking a significant step towards sustainability, Kenzo Homme delves deeper into nature with its latest men’s fragrance, Kenzo Homme Eau de Toilette Intense.
The arrival of the new fragrance is timely with the increased interest in clean beauty fragrances. From the sourcing of its ingredients to its packaging, the new Kenzo Homme perfume is proof of the brand’s desire for a lifestyle that is more respectful of the environment.
Masterfully created by perfumer Quentin Bisch (Givaudan), Eau de Toilette Intense by Kenzo Homme is a marine-woody fragrance reminiscent of saline skin warmed by the sun.
Imparting a welcoming complexity with energizing top notes of pink peppercorn and calypsone, the fragrance then unfolds into a sensual accord of vetiver and woody fig before ending in a creamy base of rich sandalwood and almond wood. spicy akigala.
With a sustainable philosophy at its core, the perfume is also an alcohol of natural origin without BHT preservatives, UV filters or additive dyes. Two ingredients at the heart of the formula, Haitian vetiver and Australian sandalwood, have also been sourced responsibly through Givaudan’s Sourcing4Good programme.
An ode to poetry, the perfume bottle reflects the strength and flexibility of the bamboo plant with the beveled cap reflecting the cut of a katana, a sword used by samurai. Meanwhile, the bottle materials use 10% recycled glass and a cap design to save 34% plastic, with the packaging in FSC (Forest Stewardship Council) certified paper, printed with bio-based inks.
The launch also includes Kenzo Homme Eau de Toilette, the brand’s precursor fragrance. Available in three formats – 40ml, 60ml and 110ml – the perfume is symbolized by the blue bamboo-shaped bottle for the union of wood and the ocean.
Kenzo Homme Eau de Toilette is a timeless and original masculine fragrance to explore marine olfactory notes. With watery top tones of Marine Accord, the fragrance also combines a floral sea spray for immediate freshness with warm woody notes.
In accordance with the values of the brand, Kenzo Parfums also defends the causes of sustainable development. The brand proudly supports Orin Hardy, the new Kenzo Homme brand ambassador and founder of Bamboo U Bali by providing scholarships for 10 students to study under the Bamboo U apprenticeship.
The Bamboo U project is a Bali-based initiative that aims to train a new generation of designers, architects and engineers to responsibly reconnect their expertise with nature, blending tradition and innovation, for a modern and sustainable vision of beauty.
Kenzo Homme’s new fragrance will be available in Singapore from March 10.
(Images: Kenzo Homme)