Maison Francis Kurkdjian is launching a happy world tour! Holiday Pop-Up at Neiman Marcus
DALLAS, 22 November 2021 / PRNewswire / – Neiman Marcus unveils the first Maison Francis Kurkdjian 2021 Pop-Up fragrance for customers to celebrate big, give big and love even more this holiday season with this innovative and immersive in-store experience.
“At the heart of Neiman Marcus is our passion for luxury and organized magical experiences. Neiman Marcus was the very first retailer in the United States to offer the luxury fragrance house Maison Francis Kurkdjian in 2009 and the brand has grown rapidly. with us to become a beloved, favorite cult of our customers, “said Lana todorovich, President and Chief Marketing Officer at Neiman Marcus. “As we continue to innovate in the way we engage our customers, we are excited to partner with Maison Francis Kurkdjian to be the first to launch and grow the new vacation fragrance experience in our Dallas NorthPark location. in several Neiman Marcus stores and online. It’s inspiring to see the passion and imagination that this one-of-a-kind, immersive, multisensory installation will bring to shoppers this holiday season. “
Exclusive pop-up brings to life Merry-go-round the world!, the winter wonderland imagined by Francois Kurkdjian, Master Perfumer and Artistic Director of his eponymous perfume house, established in Paris in 2009.
“In the Maison’s countryside, our Parisian skater’s world tour starts from and arrives in his hometown. Paris is my home and an inexhaustible source of inspiration for me and of course the Maison. absolute for me to share its beauty and the holiday spirit with the world, hoping that it will make the happiness of many people. The kiosks, the columns, the carts… they are all part of Paris’ charm and are the perfect set for the Maison Francis Kurkdjian holiday market, ”said Francois Kurkdjian, Creator of Perfume, Artistic Director & Co-Founder of Maison Francis Kurkdjian.
Maison Francis Kurkdjian’s 2021 holiday campaign speaks of conviviality and happiness, a dreamlike world reminiscent of childhood memories of funfairs and holiday markets. Francois Kurkdjian imagined the journey of a skater traveling the world, of Paris To London, New York Shanghai, Moscow and back to Paris. Paris houses the perfume house but also the city of departure and arrival of the skater’s route. At the pop-ups, emblematic elements of the streets of Paris appear on a frosted and shiny ground. Morris columns, which are used in Paris to advertise cultural events, such as films, plays or art exhibitions. The characteristic lampposts and charming bookstore kiosks that can be found all along the banks of the Seine. Small carts selling sweets or pancakes, scattered throughout the City of Light and its parks. A fairytale world, a Parisian holiday market filled with fragrant wonders.
“We are extremely proud to unveil the holiday pop-ups from our Maison Francis Kurkdjian with Neiman Marcus. It is a great opportunity to showcase the creativity of our House, while bringing to life a joyous moment like the holidays. Our co-founders Marc Chaya and Francois Kurkdjian have built over the past 12 years a very special relationship with Neiman Marcus as he was our first partner in the United States. Francois Kurkdjian has himself led several masterclasses at Neiman Marcus in the past and we could not be happier to continue our partnership with this festive project ”, states Jennifer robinson, first vice-president, United States & North America, at Maison Francis Kurkdjian.
Maison Francis Kurkdjian is happy to offer exclusive services at its Neiman Marcus branches for the holidays, such as calligraphers and illustrators at certain times, to make each gift even more special. An engraving machine was delivered directly from Paris at Dallas NorthPark and allows you to write a note, your initials or the name of a loved one directly on the perfume bottle.
While the NorthPark store is the first to launch this experience and will be the largest facility in North America, the pop-up will deploy to multiple Neiman Marcus locations. Additional Neiman Marcus stores to carry versions of the Holiday Fragrance 2021 Pop-Up include Beverly hills, Houston Galleria, Charlotte, Oakbrook, Orlando, Atlanta, and Willowbend.
The NorthPark ephemeral store showcases Maison Francis Kurkdjian’s entire holiday collection.
- Three limited edition candles, dressed in a festive lacquered decor:
- Mon beau Sapin, a resinous woody scent of fir that will take you for a walk in an altitude forest ($ 75 – 180 g / 6.3 ounces)
- Gingerbread, with the scent of fragrant gingerbread ($ 75 – 180 g / 6.3 ounces)
- Love apple, the scent of a juicy candied apple ($ 75 – 180 g / 6.3 oz).
- For the undecided, the three candles can also be found in the 1,2,3 Noël! trio set ($ 115 – 3 * 75 g / 2.6 ounces).
- The beloved Baccarat Rouge 540 Extract de parfum, with its inimitable olfactory signature, exuding a floral, amber, woody trail, is offered in a new sensual texture and an elegant roll-on format that glides luxuriously on the skin (Baccarat Rouge 540 Precious perfume elixirs extract, $ 145, set of 4 * 4 ml / 0.13 fl.oz.).
- In addition, Baccarat Rouge 540 Extract de parfum is also available in a very limited edition red bottle, hand-engraved with a Parisian landscape in gold in a workshop of Paris and available exclusively in Neiman Marcus stores in the United States. Each part requires up to 8 hours of work and only 300 have been produced worldwide ($ 1250 – 200 ml / 6.8 fl.oz.).
At Thursday November 18, Neiman Marcus and Maison Francis Kurkdjian hosted an intimate cocktail party to celebrate the opening of Maison Francis Kurkdjian’s new pop-up holiday fragrance boutique at the Neiman Marcus NorthPark Center. The opening event included light snacks and cocktails, a photographic installation, a live illustrator, a calligrapher available to write personalized messages on scented cards and the exclusive gold engraving machine.
High–Res images are available at this link.
SOURCE Neiman Marcus Holding Company, Inc.