“With over 20 years of experience in global licensing, merchandising, sourcing and product development, Mindy brings a fresh perspective to our growing licensing business,” said MGA Founder and CEO. amusement, isaac larian. “I think we’ve just scratched the surface with the licensing of our large and growing family of well-known brands and have the opportunity to develop new and innovative products by working with new licensing partners in the whole world.”

Puente-Escalera comes to MGA from Living Spaces, where she served as vice president, purchasing, licensing, product development and visual. Previously, she spent nearly 12 years at The Walt Disney Company, first as Director, Softlines for Disney Consumer Products, then as Director, Merchandising and E-Commerce Licensing for Disney Stores.

“I’m thrilled to join the MGA Entertainment family and have the opportunity to work with truly world-class brands that bring smiles to kids’ faces,” said Mindy Puente Escalera, Senior Vice President, Global Licensing, MGA Entertainment. “I look forward to working closely with Isaac and the MGA management team to grow the licensing business and expand MGA’s reach to more consumers around the world.

About MGA Entertainment
MGA Entertainment is the largest and largest privately owned toy company in the United States, headquartered in Chatsworth, California. The company creates innovative, proprietary and licensed consumer and entertainment products, including toys, games, dolls, apparel, consumer electronics, home decor, stationery and sporting goods . The MGA family includes award-winning brands such as LOL Surprise!™, Little Tikes^®Rainbow High™, Bratz^®, Shadow High™, Na! N / A! N / A! Surprise™, Mermaze Mermaidz™ color change, New born^® Surprise and Zapf creations^®. For more information, visit www.mgae.com or see our LinkedIn page.

SOURCE MGA Entertainment