The partnership will see the exciting world of LOL Surprise! Enter the world of digital collectibles by giving fans the chance to collect their favorite LOL dolls and characters as exquisite 3D models that can be animated and interactive. This will be the first product produced on the VeVe platform for a younger audience.

The only app currently of its kind, VeVe’s unique mixed reality adds a digital layer to the world around us, allowing fans to interact with their collection and bring their favorite toys and other collectibles to life. Fans will also be able to share their own collections of photos, videos and virtual showrooms with their friends and the fan community using the features of the app.

“It’s a very exciting step to partner with the world’s largest toy brand and we look forward to offering fans an exciting new way to play and engage,” said David Yu, co-founder and CEO, VeVe. “With hundreds of thousands of satisfied adult fans, we are eager to create offers for young fans.

VeVe NFT digital collectibles are minted on the blockchain, enabling immutable authentication record and allowing fans to collect their digital goods in a fun and engaging experience. Since last December, the VeVe app has been downloaded over 350,000 times and has sold over 580,000 digital collectibles NFT to passionate fans and on the Google app store is one of the best apps in the category entertainment.

Earlier this year, VeVe announced its intention to be the first-ever carbon neutral NFT platform and committed to 100% carbon neutral NFTs, offering grants to environmental nonprofits to raise funds. funds for causes. The VeVe app also uses distributed ledger technologies, which are known to be more energy efficient than competitors in the market.

“We are very excited to be working with a company that, like MGA, creates unique ways to experience the world of fandom. Combining technology with toys has been successful for us in the past and we hope for even more success with VeVe ”, says Isaac larian, CEO and Founder of MGA Entertainment.

More details on the LOL series and other MGA collectibles, including the release date, will be announced in the coming weeks.

To learn more about the VeVe app, please visit the official website here.

About LOL / MGA Entertainment:

Based at Chatsworth, California, MGA Entertainment, the fastest growing consumer entertainment product company in the past five years, creates innovative exclusive and licensed products including toys and games, dolls, consumer electronics, interior design, stationery and sporting goods. The MGA family includes award-winning brands such as LOL Surprise ™, Little Tikes®, Bratz®, Rainbow High ™, Na! N / A! N / A! Surprise ™ and Zapf Création®. Visit us at www.mgae.com.

About VeVe:

VeVe is a direct-to-consumer business that sits at the heart of pop culture, combining toys, games, and collectibles to offer a unique way to experience the many worlds of fandom. Through technological innovations, VeVe makes new forms of content accessible to consumers. We see digital collectibles as a new class of collectibles, which offers fans a new collectable experience and IP owners the opportunity to seek new opportunities in the digital landscape.

The VeVe Digital Collectible app is available on iOS and Android, and will soon be available on the desktop.

Find out more: VeVe.me

The VeVe Digital Collectible app is available for iOS and Android.

Learn more: VeVe.me | Twitter | Discord | Facebook | Instagram

VeVe press contact:
Rogers and Cowan PMK
[email protected]

SOURCE VeVe

Related links

https://www.veve.me/