Responsible for the design of monuments such as the Walt Disney Concert Hall and the Guggenheim Museum in Bilbao, Frank Gehry defended a deconstructivist architectural style that captivates spectators with futuristic and fluid forms. But for his latest project with Louis Vuitton, he ventured into completely unknown territory: perfume. The new Les Extracts collection combines artistic design with impressive fragrance and Gehry reflected his equally imaginative architecture when designing the bottle.

Curved and fluid in shape, the bottle reflects movement, like a stretched sail caught in the wind. Gehry’s design was strongly inspired by his passion for sailing. “When sailing, on the ocean or elsewhere, there is a very intimate relationship between the skipper at the helm and the wind, and the visual impression he creates,” he explains. “The sail is moving smoothly, the air is moving and you are just trying to stay steady. There is an idea of ​​movement, but it is not the same as with a racing car.

The cap is sculpted with sharp arcs in a reflective metallic material. The irregular shape resembles the spray when a sailboat crosses a wave. The complete product encompasses the electrifying feeling of freedom to “catch the wind”.

Complementing this emotion-inducing design, French perfumer Jacques Cavallier created five magnificent fragrances – dancing flower, cosmic cloud, rhapsody, symphony and stellar time – similarly inspired by the desire to reflect the beauty of movement, families, then to give them a twist, to broaden them, to exaggerate certain facets and to reveal the purity, ”he says. “By revisiting chapters, flowers, chypres and ambers, you each time create movement and rounded and caressing shapes. “

The five fragrances included in the Les Extraits collection fulfill Cavalier’s vision, embracing the spirit of freedom, and blend perfectly with Gehry’s design.

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