One Day Agency has managed to revive the fortunes of Koi Footwear in just over five months since being appointed by the brand.

The Manchester-based agency helped Koi – whose footwear line is entirely vegan and sold online – set an all-time sales record for August, as well as doubling the month of the November shopping season of the last year.

Koi Footwear was founded in 2018 and offers a line of trendy footwear designed by its founder, Uzair Ahmad. It takes its name from Japanese which translates to “love”. Approved by animal rights group PETA, Koi has enjoyed two years of strong growth and targets a generation of socially conscious buyers.

One Day Agency was founded at the end of 2019 by Ricardo Seixas and names Domino’s Pizza among its clients; the next fast fashion brand Femme Luxe; and the healthcare start-up Tonic App.

Seixas said: “Setting up a digital agency is always the most financially absurd idea you can have, but we saw that there was a huge gap in the market that bothered us deeply because we could see it. destroy the value. Mainly because of the way agencies large and small, digital and not, still operate today.

“The success of Koi is a great testament to what can be achieved simply by removing knowledge silos, models that generate conflicts like percentage of ad spent and, most importantly, that in the end it is good. old advertising that we create and manage. . Koi shares the same fundamental values ​​and our collaboration goes so far as to in situ workshops was and remains the key to the success of this company.

Plyska Genova, PR and Marketing Manager for Koi Footwear, added: “Our digital presence at Koi is critical, and we are always looking for ways to creatively engage with our target audience, especially the tech savvy Gen Z. digital. Working with One Day has given us more opportunities and time to test new platforms to do so, while maintaining a steady increase in ROAS and sales.