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Home›Fragrances›Paco Rabanne brings the future of perfume to London

Paco Rabanne brings the future of perfume to London

By Mary Morse
September 25, 2021
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For the past year and a half, partying in IRL has felt like a fantasy doomed to the distant future, right? Well, last night that future landed with a bang, when visionary fashion house Paco Rabanne landed in the heart of London to celebrate the launch of Phantom, the bold new addition to its iconic fragrance family.

Given that we’re talking about the world’s first ‘connected’ scent – it was created with input from neuroscientists and AIs to actively engage the mood of anyone who gives it a whiff, and its adorable bot-bottle includes an NFC chip, which, when scanned, brings the darling android to life – it was never going to be any old party, but rather a multidimensional experience in its own right.

Upon arrival at the Spitalfields location, a coterie of the city’s chicest locals – from Love Island winners Millie Court and Liam Reardon to Dalston Dean Miss Jason, ethereal singer Tsunaina to rapper Headie One – turned up. delivered to fizz cups and hosted specially -installed installations commissioned by six creators expanding the horizons of digital art. Responding to the futuristic aroma of Phantom, Nicholas Delap, Stephy Fung, Oliver Hunter Pohorille, Aoife Tol, Harry Vincent; and Scarlett Yang each showcased works that harnessed the house’s forward-looking spirit, echoing the fragrance’s rich profile through multi-channel video works, animation, 3D rendering, and more.

Of course, it wouldn’t be a perfume party without, well, perfume, and on the top floor of the space, a lucent cube hosted a scented cloud mist, along with everyone, from actor Jaime Winstone. To Made in Chelsea alum Ollie Proudlock seen bathing in the mist tinged with vanilla, lavender and lemon.

He then descended into the Paco Galaxy for an all-out space rave. Cocktails echoing the notes of Phantom poured out, and everyone from OG Pandemonia rubber doll and pioneering director Stephen Isaac-Wilson, producer and DJ of the day Hasani and rising star Loshh Aje took to the dance floor until the wee hours of the night.

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