Phlur Missing Person is sold out, but *2* new flavors are here
It’s hard to describe how powerful TikTok’s platform is, but perhaps the founder of clean fragrance brand Phlur and powerhouse OG influencer Chriselle Lim could provide some insight.
After a few viral videos of beauty influencers running off and reviewing their experience with perfume (namely the ever-sweet and trustworthy Mikayla Nogueira), Phlur’s Missing Person Eau de Parfum sold out in what seems like a moment. What else? The relaunch waiting list is currently close to 100,000 (and counting) shoppers dying to get their hands on the memory-inducing aroma. Said to remind you of special times with loved ones, the scent allows for a completely individual and unique experience, while tapping into a feeling that everyone universally shares – the feeling of missing someone you love.
Fortunately, Phlur’s team had literally one last bottle in their hands to send so I can brew the real tea on the sultry scent that is taking the perfume world by storm.
Smelling Missing Person straight from the bottle didn’t immediately overwhelm me with memories and images of loved ones. However, as soon as the formula covered my wrists and cleavage, I knew the TikTok hype was real. A true skin scent through and through, the aroma quickly melts into your skin, softly radiating top notes of airy musk, ultra-transparent jasmine and a bergamot nectar that adds comforting warmth. A heart of fresh florals gently unfolds, as creamy neroli blossom and smooth orange blossom add a luminosity reminiscent of the golden light of the hour seeping through my windows. The signature is woodsy – but not overwhelmingly so – as sultry sandalwood and light blonde woods swirl around your senses. And while the scent isn’t as long-lasting as I imagined, the sweet pleasure of reapplying it throughout the day totally makes up for it.
For me, it deeply reminded me of my fiancé, and I found myself longing for the smell of his skin right before bed, because his favorite cologne is almost completely faded. The sensation was beautifully soothing, allowing me to find a familiar and safe space through the scent.
Below, Lim shares her thoughts on the viral perfume.
What moment or memory sparked the concept behind Missing Person? Did you think of a particular person when creating the perfume?
Missing Person is very personal and very intimate. Finding myself alone and the end of a 15 year relationship with someone certainly played a role in the inspiration. I think I realized that another person’s scent is very powerful, especially once that scent is gone.
To me, that person is a lover, but I’ve heard so many people say that Missing Person makes them think of their mothers, grandmothers, fathers, siblings… it’s different for everyone. I think it’s beautiful.
What was it like watching your Missing Person perfume go completely viral on TikTok?
Surreal! I was in Paris for Paris Fashion Week when it happened. My schedule is always busy during this time, going from event to event. My phone started to explode and it was hard to fathom the extent of what was happening. It wasn’t until I got back to my hotel room that night that I realized we had completely sold out and a waiting list of thousands of people was growing rapidly – which doesn’t matter. is not stopped. It’s breathtaking, and I couldn’t be more grateful.
What is your first perfume memory? Which perfumes or notes are the most significant and the most memorial for you?
I have vivid memories of kissing my grandmother. She was beautiful and always cared about her appearance. She loved the perfume. Mostly white flowers and rose scents. I remember thinking she was so “chic”. I have no doubt that she influenced my love of perfume.
When creating new fragrances, what is your creative process?
There is a formal process for developing a fragrance which typically includes writing a concept brief, collecting inspiration images, choosing a fragrance house and perfumer to work with, and then participating through a series of meetings to perfect the final formula. However, truth be told, some of our fragrances were inspired by simple conversations between me and a perfumer. Perfumers are true artists and everyone’s approach is different. It’s always fascinating and exciting.
Can you tell me a bit about your new fragrances, Lost Cause and Phloria, which will be released on March 15? What inspired the unique fragrances?
I’m a big believer in the idea that perfume can tell a story. I think of Phlur fragrances as if they were chapters in my story. Last year was incredibly difficult for me. My marriage has ended and I am going through all the emotions of grieving the loss of that relationship, uncertainty about the future, and exploring who I am today. Although these scents are very personal to me, I believe these feelings are universal.
Lost Cause is all about finding myself, allowing myself to explore, to be happy, and to be vulnerable. Phloria is a nice escape, because sometimes we all need it.
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