Riva Expertise and Leisure indicators model licensing settlement with international toy large MGA Leisure
United States, California, Los Angeles, April 12, 2021 (GLOBE NEWSWIRE) – Riva Expertise and Leisure (RTE) in the present day introduced that it has signed a number of model licensing agreements with toy business chief MGA Leisure ( MGAE), to develop and publish cellular video games based mostly on the profitable properties of world toy firm LOL Shock! ™ and Rainbow Excessive ™.
RTE are business veterans and IP licensing, having constructed sport firms for over 20 years, along with securing and creating main licensing offers and IP addresses starting from Hollywood, Bollywood, Sports activities and as much as the largest gaming manufacturers on the planet.
The LOL Shock model! ™ from MGA Leisure is a worldwide phenomenon, successful the distinguished “Toy of the 12 months” award for 3 consecutive years. Rainbow Excessive, just lately launched by MGA, debuted in July 2020 and has already grown right into a cultural phenomenon with a presence on merchandise, content material and built-in digital media.
The worldwide gaming market was valued at $ 162.32 billion in 2020 and is predicted to achieve $ 295.63 billion by 2026. Cellular video games generated $ 13.2 billion in income in 2019 and continues to develop.
“MGA Leisure has a various portfolio of high manufacturers and makes unbelievable, award-winning toys. Our imaginative and prescient of connecting the world of cellular gaming with shopper merchandise and toy tradition is intently linked. I love them for his or her fixed progress through the years. and the unbelievable efforts they’ve made, making a universe that every of their collections represents. RTE at all times strives to accomplice with the largest and the most effective and MGAE is definitely that. Particulars of upcoming video games can be introduced shortly, ”mentioned RTE CEO & Founder Paul Roy.
Isaac Larian, CEO and Founding father of MGA Leisure provides: “We’re delighted to accomplice with RTE which has a confirmed monitor report of working with the biggest IPs and delivering the very best high quality outcomes. Our digital native followers wish to expertise our award-winning manufacturers throughout all platforms and cellular gaming is a strategic precedence for us in 2021 and past. MGA’s purpose is to broaden each digital video games and NFTs considerably. “
About MGA Leisure
MGA Leisure, Inc., a shopper leisure merchandise firm based mostly in Chatsworth, Calif., Creates unique and licensed modern merchandise together with toys and video games, dolls, shopper electronics, dwelling decor , stationery and sporting items. The MGA household consists of award-winning manufacturers equivalent to LOL Shock! ™, Little Tikes®, Bratz®, LaLaLoopsy ™, Secret Crush ™, Tobi ™ Robotic Smartwatch, Rainbow Excessive ™, Poopsie Slime Shock! ™, Sing-a-Lengthy Lilly and Ami, Rescue Tales ™, VIRO Rides ™, Na! N / A! N / A! Shock ™ and Zapf Creation®. Go to us at www.mgae.com.
About Riva Expertise and Leisure:
Based in 2002, with a worldwide presence spanning from the US to East Asia, RTE has efficiently delivered the imaginative and prescient of tomorrow for almost 20 years. The RTE group of firms has a sector benefit in its skill to maneuver every venture from design to execution; all housed beneath one roof. Complementary firms cowl location-based leisure, model and mental property licensing, content material improvement, shopper merchandise, video games and e-sports.
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