Victoria’s Secret | HAPPY
Sales: $1.2 billion
Key personnel: Martin Waters, CEO, Victoria’s Secret & Co.; Amy Hauk, CEO of Pink; Greg Unis, CEO, Victoria’s Secret Beauty; Tim Johnson, Chief Financial Officer; Dein Boyle, Chief Operating Officer; Brian Leinbach, IT Director; Melinda McAfee, Legal Director
Main products: Victoria’s Secret fine perfumes and cosmetics, pink cosmetics
New products: Victoria’s Secret Summer in the Sun, Bellini on the Breeze, Surf on the Waves, Cabana in the Sand, Water Lily & Sea Salt, Pomegranate and Lotus Perfumes and Body Care; Bombshell Sundrench perfumes, Very Sexy Oasis perfumes; Perfumes and body care Pink For All
Comments: Nearly a year after its L Brands spin-off, Victoria’s Secret is moving in the right direction. The company has ditched its angels in favor of brand ambassadors like American football star Megan Rapinoe, plus-size TikTok star Remi Bader, Emira D’Spain, a black transgender woman, and Sofia Jirau, a model with Down syndrome. Last year, business sales rose 25% to nearly $6.8 billion as the company shrugged off the effects of covid-related store closures in 2020.
In the first quarter, business sales fell 4.5% to $1.48 billion.
In April, Victoria’s Secret beauty products, more than 100 of them, became available on Amazon.
Pink recently donated an additional $850,000 to longtime nonprofit partners JED, BEAM, Campus Pride and Sad Girls Club, to continue the work each organization is doing to help teens and young adults.
“Mental health continues to be one of the greatest challenges facing young adults today. We know we can’t eliminate life’s hardships, but we can lead with empathy and create a welcoming community for our customers,” said Amy Hauk, CEO of PINK. “We also know there is so much more we can do when we come together, which is why we are honored to continue to support our amazing nonprofit partners and to continue our collective movement toward greater awareness, understanding, and compassion around mental health.”