Why your children’s toys might not arrive in time for the holidays
MGA Entertainment CEO Isaac Larian has an office full of toys. But putting them on store shelves isn’t just fun and fun during thepandemic.
About 85% of the toy company’s entertainment products are made in China, including the popular LOL Surprise dolls and Rainbow High toys. Some of the company’s most popular toys this year are set up in factories overseas ready to ship, while others are in containers slowly en route to the United States.
Larian says pandemic disruptions in global supply chains are the reason for product shortages and shipping delays, with some overseas factories closed to prevent new waves of COVID-19 from spreading among workers.
A sign of the times: even shipping containers are scarce and have become more expensive.
“Last year a 40ft container cost $ 3,200. Now it’s a bidding war. It’s gone from $ 22,000 to $ 23,000,” he told the CBS correspondent. News, Anthony Pura.
There are other obstacles that make it difficult to get products from the factory into the baskets of consumers today. According to Mario Cordero, executive director of the Port of Long Beach, only 40% of ships carrying toys, computers, clothing and other items arriving at the port of Long Beach, Calif., Meet deadlines due to delays in their shipments. original ports.
Even after the containers are unloaded, there aren’t enough truckers in America to deliver the shipments to American stores. The delays are expected to continue until next summer, Cordero said.
Given these headaches, Larian has a few tips as the holiday shopping season approaches. “My advice to parents is not to wait,” he said.